Coureur du Monde is a Belgian brand that makes shirts inspired by cycling’s Golden Age. The garments dance around the boundaries of then and now, bridging yesteryear into current day. We created this brand from the ground up and continue to work as a creative strategic partner.
Naming, graphic identity, and overall look and feel of the Coureur du Monde brand. All creative facets of the brand were overseen including product design, a responsive e-commerce website, photography & film production.
Together with a range of artists and illustrators we created unique hangtags, which told the story behind Coureur du Monde as functioning as a little extra product.
We also created custom-made cycling inspired racks, to present the shirts at events and stores. The racks complimented the space well visually but also made it easier for CdM to create more modular in-store displays and layouts.
We collaborated with CdM to organise and capture CdM pan-european events in Ghent, London, Amsterdam & Paris. This footage was later used as promotional and brand awareness content across their social channels.
Coureur du Monde
Pieterjan Van Parys / Wouter Van Parys / Brik De Maeyer / Jasmine De Bruyckere