Coureur du Monde was looking for an original campaign to highlight their products and events. We wanted to find something that held high relevance with the brand, but still worked in a fun way on social channels.
The outcome was a fun campaign for Coureur du Monde to connect their events to an online experience. People were invited to sprint the last 100 meters and cheer like a pro, encapsulating the celebration moment. We pushed the slow motion film clips online where their friends and fans were invited to shout and cheer through leaving a facebook comment. A simple activation that resulted in over 2000 people joining the Coureur du Monde conversation.
Coureur du Monde
Pieterjan Van Parys / Wouter Van Parys