20 Essentials started as a pop-up concept with a selection of products characterised by a 'little more' or a 'special twist'. Different in concept, shape, material and functionalities they offer an answer to 20 daily needs such as sitting, transporting, sleeping, etc. We were involved from conceptualization to implementation and production.
We came up with the visual aeshetic and developed graphical elements that were used in all the communication and the scenography. We covered the space with tropical white sand and a bright yellow walking path guided the visitors through the 20 different products.
Pieterjan Van Parys / Wouter Van Parys / Joost Vanhecke / Monique Bouquoye